Tech doesn't need to be hard or boring, or for big businesses.
Marketing is not about misleading people into buying from you, or having to hustle your way into success.
Funnels aren't an evil tool only used by greedy and careless coaches.
I know where these ideas were coming from, but I don't believe in this, and I know I can show you a better approach.
Let's not mix up the tools and how you can use them.
I know I heard too many coaches gloat about not doing much in their business and about the number of people they can funnel through in their time-pressured funnels.
But funnels can be used to get to know your people, and them understand you better, as well as giving the thing they need the most depending where they are in their journey.
Tech can be used to lower your mental load while serving your clients better.
Tech is an amplifier.
That's why I talk about mixing Tech and Empathy, and using tech for better connections.
- Your people KNOW what being taken care of can look like and their expectations are going up
- Your people KNOW they can't trust social media to see your content even when they want to see it.
- Your people WANT to get all the infos straight away and be led into your world.
- Your people WANT to learn about you as a person and what values you stand for
- "Hustle and grind" is fading as burnout and mental health are getting front and center of people’s mind running their business (or consuming your services and content)
- Starting everything from scratch is not serving anyone and uses up your precious energy unnecessarily while increasing the risk of errors.
So, we need to do things differently.
That's why I come at a different angle:
Intrigued? Curious? I hope so!
Haha, see... I LOOOOOOOVE being savvy with my efforts and energy to achieve more. My high school Math teacher told me “you need to be elegantly lazy to be good at math” and that really struck a cord.
I also love people and love stories. I used to be a film make-up artist, so setting up a scene, adding all the details from costume, make-up hair, set and music and props… I have seen it done... and saw how that makes a story that convinces you and makes you understand what is going on beyond the words said. Being able to connect to the people that hear me and share my values is super important for me, and if you read this, I bet it is for you too. Tech can carry your message and set the stage for you!
No one wants to run a business that runs you down, force you to hide who you are and go against your values.
With a sprinkle of Pascale Poppins help instead, you run a business that oozes your personality, serves your clients better while saving your energy for what matters..
This is super cool for a few reasons:
#1 - Your clients are taken care of automagically, even when tired, even when life is calling you elsewhere
#2 - Your peeps really feel like you care, because you do and your tech helps you do this 24/7
#3 - Because of that, you are more present with your loved ones: when you are off, you are OFF!
#4 - Your mental load decrease, you can focus your energy on higher level thinking, serving your clients and loving on your people.
#5 - You build a community of fans, not just an audience, and repel people who are NOT your people
#6 - Your team is empowered because they can also lean on the tech to help them do their work, be reminded of what matters and don['t have to ask you ALL THE QUESTIONS.
#7 - You can really switch off at the end of the day or on holidays because things are set to run smoothly without you being ON all the time!
^^^ If all of this makes you grin, you're in the right place and you're gonna love what we've got coming up.
