Eight rules for speakers who want to publish a book: Use your book to generate leads

Welcome to another one of my three-in-one training videos that I’ve put together for speakers who want to publish a book. We’re looking at eight rules for speakers. Point number three is to use your book to generate leads.

A book is like a business card. It builds trust and credibility. Because it builds trust and credibility. It makes it easier for you to sell your more expensive products and services.

People have already formed a rapport with you, with the printed word. They know that I can trust you because they’ve read all your book.

At the end of the book, you could add

• links to your consultancy services
• your “done for you service”
• your “mastermind” service where you help people apply your ideas in a group setting
• then you’re more likely to get buyers

It’s a much easier sell because you’ve already built that relationship. It’s not cold. It makes a lot of sense to do that.

Of course, you’ll make more money because realistically a book isn’t going to make you lots and lots and lots of money unless you’re J.K. Rowling or Stephen King.

What it will do is open doors for you and give you the opportunity to sell workshops, to sell coaching, to sell your more advanced training materials, perhaps a training kit you put together and so on. You can then sell those things through your book.

Always make it easy for people to find out more about you and how you can help them ongoing and you’ll find you’ll make a lot more sales.