Remember in some of the other videos, I’ve talked about how important it is to put yourself in your reader’s shoes. Think about what they need to know.
How you can map your
- knowledge,
- processes,
- skills or experience
onto the page so that the person can then follow it and achieve similar or as good of results to you?
Use your outline as a refresher for what your readers really want/need.
Your user needs research is going to explain who the book is for and why helps them – perfect to put in promotional materials.
Create a media pack.
There are a myriad of publications/outlets out there, with
- journalists
- bloggers
- websites
that would like to feature your book.
People in these professions are always looking for new information. Harness that by creating a ready=made media pack. Make it easy for them to talk about you.
You can add your media pack to your website and then you can email the link out to people if they want it. It’s a really nice time saving way to give journalists everything they need to share information about your book.
Then it gets it known in the market place and then the sales start to come in. Take the time to put together a great media pack. It will pay dividends.(I will be speaking a little bit more about media packs in another video series).
You’ve got to connect with your target market. You can’t just create a generic book and “hope” everybody is going to buy it. It doesn’t work that way.
You need to really tightly focus on a small group of people and then reach out to that target market.
Look for opportunities where those people hang out perhaps it’s
- forums
- blogs
- trade associations
that might be interested in what you’re doing.
Go and connect with the target market and let people know that you’re ready to help them using the printed word.
