by Colette Mason | 1 - Research, 2 - Planning, 4 - Writing, 7 - Promotion
Is a problem shared really a problem halved? If you are anxious about the amount of effort you think it is to write a book, you might be tempted to pool your skills with other authors to get the job done more quickly. Picture this: someone you know has excellent...
by Colette Mason | 1 - Research, 2 - Planning, 7 - Promotion
One critical factor to author success is writing a book that will appeal to readers. Here are a range of methods you can use to deepen your understanding of your target market, what matters to them and why. How to discover what readers need from your book Observing...
by Colette Mason | 1 - Research, 2 - Planning, 4 - Writing, 7 - Promotion
Do you know who is going to read your book, why, and when? Clearly defining your target audience is saves you money and time – both of which are crucial as you launch and promote your book. Neither of those resources is limitless. Use them wisely. Remember, you simply...
by Colette Mason | 1 - Research, 2 - Planning, 4 - Writing, 5 - Reviewing, 7 - Promotion
Have you ever bought a self-published book that was a real stinker? There’s an old saying “don’t do something just because you can”. Misguided self-importance People who write books based on their expertise are often convinced they don’t need someone else meddling...
by Mitali | 2 - Planning, 3 - Formatting, 7 - Promotion
I mentioned in an earlier blog post that your page count affects your book profitability more than the book size. There are 4 options for subtly adjusting your page count by altering the number of characters and / or lines of text that can be displayed. choose a...
by Mitali | 2 - Planning, 5 - Reviewing
As well as basing your book size decision on how readers will use it, for example a large book is ideal for laying out exercises for the reader to complete in a workbook a small book that can be hidden in a pocket or bag and discretely referred to also has merit...
